Brand & Product Design Studio

Design that drives meaningful impact.

We partner with ambitious teams to craft brands, products, and digital experiences that people love — and businesses can measure.

120+Projects shipped
14Industry awards
9 yrsPartnering with teams
Design team collaborating around a table

Featured Work

A few recent partnerships we're proud of — from brand launches to full product redesigns.

Have an idea worth building?

Tell us where you want to go. We'll help you design the way there.

Services

What We Do

Strategy-led design services, tailored to the stage and scale of your team.

Brand Strategy & Identity

Positioning, naming, and visual identity systems that give your brand a clear voice and a distinctive look.

Product & UX Design

Research-informed interface design for web and mobile — from first wireframe to a polished, tested UI kit.

Marketing Sites

Fast, conversion-focused websites built on design systems that scale with your content and campaigns.

Our Process

A proven rhythm from first conversation to confident launch.

1

Discover

We dig into your users, market, and goals to frame the right problem.

2

Define

Strategy, architecture, and creative direction aligned with your team.

3

Design

Iterative, high-fidelity design with weekly reviews and fast feedback.

4

Deliver

Handoff, build support, and measurement to keep the work working.

Engagement Models

Three flexible ways to work with us.

Fixed Scope

Project Sprint

A defined engagement with clear deliverables and milestones — ideal for rebrands, sites, and redesigns.

Typically 6–10 weeks
Ongoing

Embedded Partner

A dedicated design pod working alongside your product team, week over week, on a simple monthly retainer.

3-month minimum
Advisory

Design Review

A lightweight audit of your brand or product with concrete, prioritized recommendations.

2-week turnaround
Our Work

Selected Work

A snapshot of recent collaborations and the results they moved.

Team reviewing brand boards
Brand Identity · Web

Freshly Market

A full rebrand and e-commerce experience for a grocery delivery startup scaling across three cities. We rebuilt the identity around warmth and trust, then designed a storefront that feels like a neighborhood shop.

+64%Conversion rate
Faster checkout
Designer working on product interface
Product Design · UX

Ledger Analytics

An end-to-end redesign of a fintech analytics platform used by 40,000 teams. We simplified dense reporting into clear, explorable dashboards and shipped a new design system alongside the product team.

−38%Support tickets
+27%Weekly active users
Modern architecture interior
Web Experience

Atelier North

A storytelling website for an award-winning architecture practice. Editorial layouts, cinematic imagery, and a content system their team updates themselves — no developer required.

4.9 minAvg. session
+52%Inbound inquiries
About

A small studio with outsized care.

Northline is a 12-person design studio in Minneapolis. We stay deliberately small so senior people do the work — no hand-offs, no juniors learning on your dime.

We believe good design is a business decision. Everything we make is measured against the outcomes it creates for your customers and your team.

Studio team working together

Project Inquiry

Tell us a little about what you're building and we'll set up a free consultation.

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