Freshly Market
A full rebrand and e-commerce experience for a grocery delivery startup scaling across three cities. We rebuilt the identity around warmth and trust, then designed a storefront that feels like a neighborhood shop.
We partner with ambitious teams to craft brands, products, and digital experiences that people love — and businesses can measure.
A few recent partnerships we're proud of — from brand launches to full product redesigns.
Tell us where you want to go. We'll help you design the way there.
Strategy-led design services, tailored to the stage and scale of your team.
Positioning, naming, and visual identity systems that give your brand a clear voice and a distinctive look.
Research-informed interface design for web and mobile — from first wireframe to a polished, tested UI kit.
Fast, conversion-focused websites built on design systems that scale with your content and campaigns.
A proven rhythm from first conversation to confident launch.
We dig into your users, market, and goals to frame the right problem.
Strategy, architecture, and creative direction aligned with your team.
Iterative, high-fidelity design with weekly reviews and fast feedback.
Handoff, build support, and measurement to keep the work working.
Three flexible ways to work with us.
A defined engagement with clear deliverables and milestones — ideal for rebrands, sites, and redesigns.
A dedicated design pod working alongside your product team, week over week, on a simple monthly retainer.
A lightweight audit of your brand or product with concrete, prioritized recommendations.
A snapshot of recent collaborations and the results they moved.
A full rebrand and e-commerce experience for a grocery delivery startup scaling across three cities. We rebuilt the identity around warmth and trust, then designed a storefront that feels like a neighborhood shop.
An end-to-end redesign of a fintech analytics platform used by 40,000 teams. We simplified dense reporting into clear, explorable dashboards and shipped a new design system alongside the product team.
A storytelling website for an award-winning architecture practice. Editorial layouts, cinematic imagery, and a content system their team updates themselves — no developer required.
Northline is a 12-person design studio in Minneapolis. We stay deliberately small so senior people do the work — no hand-offs, no juniors learning on your dime.
We believe good design is a business decision. Everything we make is measured against the outcomes it creates for your customers and your team.
Tell us a little about what you're building and we'll set up a free consultation.
Thanks for reaching out — we'll be in touch within one business day to schedule your consultation.