Featured Case Study
Nimbus Analytics: from dashboards to decisions
We rebuilt Nimbus’s analytics platform around the questions teams actually ask — pairing a bold new identity with a data experience people trust.
Outcomes
+142%
weekly active teams
4.9
G2 review rating
31%
higher trial retention
Featured Visuals
12 of 24 frames
Every frame ships from the same system — one type scale, one color logic, one motion language — so the product feels inevitable rather than decorated.
How it came together
A warm ink-and-ember palette replaced the generic SaaS blue; a 4pt grid and one flexible chart grammar carried the whole surface. Dark mode shipped on day one, not as a promise.
Design tokensChart grammarType scale ×9
Task success climbed from 62% to 94% across rounds. The biggest win came from cutting a configuration screen users consistently skipped — the default answer was the right answer.
moderated tests5-second testsA/B on onboarding
Weekly active teams grew 142%, trial-to-paid conversion rose 28 points, and support tickets about “finding the number” fell to near zero. The system now powers two sibling products.
+142% WAU+28pt conversion−67% tickets
Let’s build yours next
Tell us where your product loses people, and we’ll show you how a design partner like North&Form closes the gap — same team, same rigor as Nimbus.
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