We design digital products people love to use.
A small team of product designers and researchers helping ambitious teams ship thoughtful mobile and web experiences.
Featured Work
Featured Case Study
Streamline iOS App
The Challenge
Streamline had powerful training features buried under a cluttered interface. New users dropped off before finishing a single workout, and support tickets kept piling up.
Our Solution
We rebuilt the experience around a single daily focus screen, progressive onboarding, and a calmer visual system — surfacing the right workout at the right moment.
My Role
Lead product design — research, UX flows, UI system, prototyping, and design QA alongside a two-person engineering team.
Timeline
14 weeks from kickoff to App Store release, with weekly user testing cycles and a soft launch to 500 beta testers.
Outcomes
The redesign turned retention around within one quarter:
How Streamline came together
Research
We interviewed 14 active users and audited 400+ App Store reviews to find the moments that made people give up.
User Flows
We mapped every path from open to completed workout and cut the average flow from 7 screens to 3.
Wireframes
Lo-fi layouts tested weekly with the same five users until the structure clicked on the first tap.
Prototypes
Interactive hi-fi prototypes for onboarding, daily focus, and stats — validated with 500 beta testers.
Final iOS Interface
The shipped design system — calm surfaces, one clear primary action per screen, and data only when it matters.
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